Slab Serif Type: A Century of Bold Letterforms

Description

Since being introduced in the 19th century, when they were considered the bastard cousins of more refined serif types, slab serif typefaces have become ubiquitous. Prized for their bold visual impact and versatility, they are used on a broad variety of demonstrative communications, from posters and newspapers to product packaging. Slabs come in many iterations and are recognized as a face with many characters - and nationalities. Slab Serif Type artfully selects classic examples to present fresh and unexpected typographic ideas, bringing together material from across Europe and the United States, from vintage hand-lettering to iconic company logos. The authors employ their decades of combined experience as art directors to present hundreds of wonderful examples in a visual resource that will delight and inspire designers in all media.

Steven Heller is co-chair of the MFA Design: Designer as Author programme at the School of Visual Arts, New York. He is the author of many books, including Stencil Type, Graphic, Typography Sketchbooks, New Ornamental Type and New Vintage Type, all published by Thames & Hudson. Louise Fili is director of Fili Design, a New York-based design studio specializing in vintage typographic treatments.