Developing a Fashion Collection

Description

How do fashion designers conceive of, develop and ultimately launch commercially and creatively successful collections? Developing a Fashion Collection walks you through the process, exploring research techniques, sources of inspiration, forecasting trends and designing for different markets. From couture to high street, knitwear to accessories and covering the implications of online shopping - there's advice on every aspect of creating your collection through 27 insightful interviews with international practitioners. Interviewees include John Mooney, Brand Creative Director at ASOS and Jane Palmer Williams, Head of Executive Development at LVMH. This 3rd edition also covers silhouette, fittings and final samples, sustainable practice, developing high street collections, fabric selection and finding inspiration through vintage designs.

Elinor Renfrew is Honorary Professor at Kingston University after 15 years leading the Fashion Department, and is on the British Fashion Council Colleges Council Steering Committee. Todd Lynn is Associate Professor at Kingston School of Art and an internationally recognized fashion designer working in both the fashion industry and designing for the music industry's elite.

A feast of visual stimuli, this inspirational guide offers insider information and intelligent references from industry-recognized professionals. -- Hywel Davies, Central Saint Martins, University of the Arts London, UK A clear road map with inspiring examples and industry insights, this new edition provides an up-to-date, holistic view of what ought to be considered when building a successful fashion collection. An essential read for our fashion design students. -- Aki Choklat, College for Creative Studies, Detroit, USA This book demystifies the fundamental process of developing a collection and will be a core text for any fashion design course, and a 'go to' for young aspiring fashion designers with its combination of essential terms and best practices. -- Leslie Holden, Co-Founder of the Digital Fashion Group This book supports the reader, from how to select research ideas and use them, to developing these ideas into something relevant to the final product. I would recommend to all students. -- Adrien Roberts, Accademia Costume and Moda, Italy and trustee of Graduate Fashion Foundation