In the Front Row: How Australian Fashion made the World Stage

Description

In the Front Row charts the rise of Australian Fashion Week, from one man s ambition to take Australian fashion to the world, to the glittering international event it is today. Simon P. Lock s determination placed Sydney on the international fashion week circuit, up there with New York, London, Milan and Paris. Lock s story takes you backstage for the twenty years that Fashion Week has wowed the world. It tells the story of daring designers, supermodels and celebrities and details how Australia s biggest fashion stars-Akira Isogawa, Collette Dinnigan, Peter Morrissey, Wayne Cooper, sass & bide, Zimmermann, Dion Lee and Ellery-got their start. He reveals the parts Miranda Kerr, Elle Macpherson, Linda Evangelista, Dita Von Teese and Cate Blanchett played in this often drama-filled adventure. In the Front Row reveals the feuds, frustrations and triumphs of producing one of Australia s most fabulous international events.

Credited as the 'Godfather' of Australian fashion, Simon P Lock is the founder of Mercedes Australian Fashion Week. In 2011 he was the recipient of the Australian Fashion Laureate and in 2013 he was named by the Business of Fashion as one of the most influential people in fashion globally. He is the owner and CEO of The Lock Group International and is known for his key role in developing fashion weeks throughout the Asia Pacific region. He is the founder of ORDRE, a global online wholesale platform that showcases the world's best designers to a retail network of leading prestigious fashion retailers. Career highlights include judging Project Runway and the International Woolmark Prize, appearances on Australia's and Germany's Next Top Model, keynote addresses at various international luxury and fashion conferences and Creative Director of Singapore Fashion Festival and Dubai Fashion Week.