Car Guys Vs. Bean Counters: The Battle for the Soul of American Business

Description

In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its embrace of Lutz's philosophy. Lutz's common sense lessons (with a generous helping of fascinating anecdotes) will inspire readers at any company facing the bean counter analysis-paralysis menace.

BOB LUTZ held senior leadership positions at Gm, ford, Chrysler, and BMW over the course of an unparalleled forty-seven-year career, culminating in his vice chairmanship of General motors from 2001 to 2010. He is the bestselling author of Guts- 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time.

"This book should be required reading for every young person who seeks a business degree. That applies equally to the current management of GM."-David E. Davis, Jr., former editor and publisher of Car and Driver "This is exactly what you'd expect from Bob Lutz: no holds barred, no punches pulled, and no stone left unturned. It's a true insider's perspective and a great read." -Stephen J. Girsky, vice chairman of General Motors "Car Guys vs. Bean Counters is the best book written by an auto industry insider since Iacocca in 1984, and deserves to be shelved alongside Alfred P. Sloan's management classic, My Years with General Motors." -Fortune