Essentials of Exporting and Importing: U.S. Trade Policies, Procedures, and Practices

Description

International business, especially export-import trade, is no longer an option, but a necessity for today's apparel industry to grow and generate profitsaEURO"or just to survive in the global marketplace. The decision to export or import is best based on a company or individual entrepreneur's careful and thorough analysis of its internal and external resources and capabilities. Essentials of Exporting and Importing provides the merchandising, marketing, or business student a practical, basic guide for importing and exporting products, services, or technology, while maintaining compliance with government policies. Calling upon the knowledge and expertise of industry professionals and government officials as sources, the authors focus on the policies, procedures, and practices essential for success in the dynamic and expanding field of international trade.

Harvey R. Shoemack is an international business and marketing specialist and adjunct faculty at three Chicago-area colleges, USA. For more than 30 years, he has helped American firms access foreign markets, while also assisting international firms and organizations seeking business in the United States. Patricia Mink Rath is a consultant in marketing education in Winnetka, Illinois, USA. Her fashion merchandising experience includes work as a retail executive in department stores in the USA. She has taught college-level courses in fashion marketing and merchandising, consumer behavior, retail buying and management for more than 30 years. Mink Rath is co-author of Marketing Fashion: A Global Perspective (Fairchild Books, 2012) and The Why of the Buy: Consumer Behavior and Fashion,2nd Edition (Fairchild Books, 2014), among other books.

The book is very detailed and provides a large amount of information. -- Melinda Adams, University of the Incarnate Word, US The authors are educators and it shows in the high quality of the review questions. They are on target. -- Gregory Arend, Nassau Community College and Fashion Institute of Technology (FIT), US The organization is very good, going from the broad to the very specific. -- Kathryn Eason, West Virginia University, US