Common Interest, Common Good: Creating Value Through Business and Social Sector Partnerships

Description

This volume chronicles the broad range of potential relationships between businesses and non-profit organizations. It argues that forward-looking corporations and community organizations (both non-profit and government) can solve many of their problems by working together. The authors explore innovative alliances between for-profit and not-for-profit industries, from corporate sponsorships and cause-related marketing to school-to-work initiatives and employee volunteer programmes.

Shirley Sagawa has held leadership positions in the social sector, including serving as executive director of both the federal Corporation for National Service and the nonprofit Learning First Alliance. She is currently deputy chief of staff to First Lady Hillary Rodham Clinton.