The Small Business Book: A New Zealand guide for the 21st century

Description

The Small Business Book is the bestselling, hands-on guide to running your own business in New Zealand. This new edition is up-to-date, easy to understand and simple to use. If you are tempted to strike out on your own, this is the book that will help you decide if you've got the right stuff. If you want to go into business now, this is the book that will help you to get started. If you are already in business, this is the book that explains a number of strategies for refining your operation and maximising your profits. The small business sector is, collectively, the biggest business in New Zealand. New ventures are being launched in greater numbers than ever before, and the prospects for success offer hope and a sense of fulfilment to New Zealanders who want to be self-employed. The Small Business Book has been written to help you get into business, successfully stay in business and make a good living from being in business.

Leith Oliver is a lecturer in the University of Auckland Business School. He is a principle member of the course development and delivery team for the business growth programs offered by The ICEHOUSE to small and medium sized companies in New Zealand. He has a broad experience as an owner-manager of many businesses and currently works with businesses in the areas of strategic planning and the development of management competencies in the fields of finance and accounting, sales and marketing, and operations management.John English is an Associate Professor in the Australian Innovation Research Centre at the University of Tasmania. He has created and managed a number of small businesses in Australia and the United States. He has published 26 books on small business and related topics including How to Organise and Operate a Small Business in Australia which is now in its eleventh edition.