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The Digital Marketing Handbook: A Step-By-Step Guide to Creating Websites That Sell
Paperback / softback
Main Details
| Title |
The Digital Marketing Handbook: A Step-By-Step Guide to Creating Websites That Sell
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| Authors and Contributors |
By (author) Robert W Bly
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| Physical Properties |
| Format:Paperback / softback | | Pages:330 | | Dimensions(mm): Height 228,Width 152 |
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| Category/Genre | E-commerce - business aspects
Sales and marketing
Internet guides and online services |
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| ISBN/Barcode |
9781599186214
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| Classifications | Dewey:658.872 |
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| Audience | | Professional & Vocational | |
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Publishing Details |
| Publisher |
Entrepreneur Press
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| Imprint |
Entrepreneur Press
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| Publication Date |
3 May 2018 |
| Publication Country |
United States
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Description
Worldwide online retail sales totaled $1.9 trillion in 2016 and it's estimated that revenues will hit $4 trillion by 2020. Even a microscopic share of this market can make anyone rich, yet most everyone who tries to make money online fails. The Digital Marketing Handbook was written to help marketers of all skill levels -- from Fortune 1000 and SMBs to small business owners and solopreneurs -- take their websites from cost centers to profit centers.
Author Biography
Robert W. Bly is an independent copywriter and marketing consultant with more than 35 years of experience in business-to-business and direct response marketing. He has worked with over 100 clients including IBM, AT&T, Embraer Executive Jet, Intuit, Boardroom, Grumman and more. Praised by David Ogilvy, his work includes more than 90 books and regular columns for Target Marketing Magazine and The Direct Response Letter. He resides in Montville, NJ.
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