Homemade for Sale, Second Edition: How to Set Up and Market a Food Business from Your Home Kitchen

Description

Updated and expanded! The authoritative guide to conceiving and launching your own home-based food business - from idea to recipe to final product. Follow your dream to launch a food business from your home and join the booming movement of food entrepreneurs. Fully updated and expanded, Homemade for Sale, Second Edition is the authoritative guide to launching a successful food enterprise from your kitchen. It covers everything you need to get cooking for your customers, providing a clear road map to go from ideas and recipes to owning a food business. Contents includes: Product development and testing Understanding state cottage food and food freedom laws and advocacy Independently tested recipes for non-hazardous food products, including frostings Marketing and developing your niche Step-by-step guides for packaging, labeling, and creating displays Structuring and running your business while planning for the future Bookkeeping and financial management Managing liability, risk, and government regulations Avoiding burnout through self-care and time management Profiles of successful food entrepreneurs. More people than ever are demanding real food made with real ingredients by real people, and you have the freedom to earn by starting a food business from home. No capital needed, just good recipes and enthusiasm, plus enough business know-how found in the pages of Homemade for Sale to be a success. Everything else is probably already in your kitchen. Best of all, you can start right now!

Lisa Kivirist and John D. Ivanko are nationally recognised speakers and writers with 15 books between them including the award-winning ECOpreneuring, Homemade for Sale, Farmstead Chef, and Rural Renaissance. Lisa is the instructor for the best-selling online Udemy course: How to Start and Market a Food Business from Your Home Kitchen. Together, they spearheaded the first-ever Home-based Food Entrepreneur Virtual National Conference. Lisa served as a plaintiff in the successful lawsuit that legalized the sale of home-baked goods in Wisconsin. She also leads Soil Sisters, an award-winning project of Renewing the Countryside that supports women in sustainable agriculture and is the author of Soil Sisters: A Toolkit for Women Farmers. John is a photographer and the co-author for six award-winning multicultural children's books including To Be a Kid, Come Out and Play, and Back to School. John and Lisa are innkeepers of the completely solar-powered Inn Serendipity B&B in Wisconsin.

"Having spoken with thousands of cottage food entrepreneurs, I can confirm that this book is exactly what someone needs when starting a cottage food business. I've seen many new entrepreneurs making tasty products with bland profits, and Homemade for Sale correctly focuses on the missing ingredient - marketing. It will give your new business an edge in a crowded marketplace. Well-researched, loaded with examples, and perfectly tailored to the home cook, this book will point you in the right direction and set you up for success!" -David Crabill, founder, Forrager.com and The Forrager Podcast "Kivirist and Ivanko are two of the most important leaders in the cottage food movement and have been instrumental and absolutely indispensable to the movement's rapid progress over the last few years. We are all grateful to have them." -Erica Smith Ewing, senior attorney, Institute for Justice "By the time you finish reading Homemade for Sale, you'll be wearing your farmers-market-John / jam-n-jelly-Jane hat in total confidence." -MaryJane Butters, author, Milk Cow Kitchen, MaryJanesFarm.org "Lisa and John are leaders in this community and Homemade for Sale is a must-read for anyone considering or already running a cottage food business." -Mark Josephson, founder and CEO, Castiron "Homemade For Sale is an inspiring guide for anyone interested in starting a home-based food business. Lisa and John have been through the fire themselves and scoured the cottage food industry to find the best resources to help you get off the ground and succeed. From understanding your state's laws to incorporating your business to choosing the right products customers to market to, they take you step-by-step through everything you should be doing and thinking about. Their profiles on other cottage food entrepreneurs bring everything a little closer to home and might be just the motivation we all need to take part in the movement ourselves." -Lev Berlin, founder, ReciPal