The Penguin Small Business Guide: the complete reference handbook for small to medium enterprises

Description

Whether you already own a small or medium business, or you are thinking of buying or starting one, this guide will keep you up-to-date with the changing face of Australian small business. It gives advice on: preparing a business plan; effective marketing and public relations strategies; how to comply with the new workplace relations legislation; understanding your key legal and regulatory obligations; making the most of the Internet and e-commerce; preparing financial statements and forecasts; raising money; minimising risk exposure and tax obligations. It also includes case studies of successful business owners - from Dick Smith and Gerry Harvey in Australia to Richard Branson and Bill Gates.

Nicholas Humphrey is the author of The Pocket Home Buyer's Guide.