Fashion Merchandising: Principles and Practice

Description

This core textbook provides a detailed overview of the role of the fashion merchandiser and outlines their activities and responsibilities as part of the fashion value chain. This overview is situated within the broader context of the fashion industry, highlighting the relevance of the merchandiser role and comparing it to the role of the fashion buyer. This textbook also considers the contemporary challenges facing the wider industry, such as corporate social responsibility, sustainability, globalisation and multi-channel distribution, and the impact these have on the role of the merchandiser. Offering valuable insight into the merchandiser role and emphasising how it can add value to a fashion business, this is an ideal textbook for aspiring merchandisers. It is suitable for students studying at undergraduate and postgraduate level and practitioners seeking to progress their careers in this exciting and multi-faceted industry.

James Clark has been Lecturer and International Co-ordinator at the London College of Fashion since 2007, prior to which time he worked in various merchandising roles within the fashion industry, culminating in working as Head of Merchandising for House of Fraser.

'I am delighted to see that for the first time there will be a book that truly understands the role of the merchandiser within the European retail sector and explains clearly how that role varies depending on the business model employed. This book will be hugely useful for individuals considering either courses or a career in this sector, and will help student understanding of the role and of the wider context within which merchandisers operate.' - Helen Armour, University of Westminster, UK 'It's the book we have been waiting for! This book will be a great teaching aid to students studying fashion and to anyone who wants to understand the merchandising role.' - Stephanie Liberman, Regent's College London, UK 'This book is unique in that it thoroughly investigates how retail merchandising operates in the UK, reflecting the author's extensive experience in the field. It offers very detailed, practical insights into merchandisers' responsibilities and the ways in which they interact with other fashion retail roles, particularly buyers. I would highly recommend this book to trainee merchandisers, owners of independent fashion stores, lecturers in retail management and students who wish to pursue a merchandising career.' Helen Goworek, School of Management, University of Leicester, UK 'I finished reading your book yesterday, and I found it very helpful for our brand, but also for my dissertation. I liked the menswear case study, it was really interesting.' - Marie Reichmann, student