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Practical Marketing Planning
Paperback / softback
Main Details
| Title |
Practical Marketing Planning
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| Authors and Contributors |
By (author) John Cooper
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By (author) Peter Lane
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| Physical Properties |
| Format:Paperback / softback | | Pages:288 | | Dimensions(mm): Height 234,Width 156 |
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| ISBN/Barcode |
9780333679081
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| Classifications | Dewey:658.802 |
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| Audience | | Undergraduate | | Postgraduate, Research & Scholarly | | Professional & Vocational | |
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| Illustrations |
tables and line drawings
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Publishing Details |
| Publisher |
Palgrave Macmillan
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| Imprint |
Palgrave Macmillan
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| Publication Date |
12 May 1997 |
| Publication Country |
United Kingdom
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Description
This interactive workbook describes the principles and techniques of marketing in a way that business people and students can understand and apply to all business activities. Divided into two sections, Part 1 looks at the principles and components of marketing, the internal and external audits, research, targeting forecasting and communications. Part 2 is an easy to use planning manual which guides the user through the production of a comprehensive marketing plan for a variety of products and sales regions.
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