Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers

Description

Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave. Chipchase, named by Fortune as "one of the 50 smartest people in tech," has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our buying decisions. Future-focused and provocative, Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers illuminates exactly what drives consumers to make the choices they do, and demonstrates how all types of businesses can learn to see-and capitalize upon-what is hidden in plain sight today to create businesses tomorrow.

Jan Chipchase is the Executive Creative Director of Global Insights at frog, a global innovation consultancy, where he runs the design research practice. He was also the senior design strategist and principal scientist at Nokia's research laboratory. He has over 25 patents granted or pending, and his research is widely published in leading international media including the New York Times, BBC, Business Week, The Economist, Wired, Welt, Stern and Nikkei. Fortune named him "one of the 50 smartest people in tech." He lives in Shanghai, China but travels extensively and frequently throughout the world.

"...a lively, thought-provoking, and often humorous read." -- Publishers Weekly