Magic Words: The Science and Secrets Behind Seven Words That Motivate, Engage, and Influence

Description

This book unveils the power behind the words and gives clear guidance for exactly when and how to use them for results that are downright magical. Years of experience as a magician taught Tim David that real magic is all about words, and the way they influence the minds of the audience. What sets a professional magician apart from an amateur are people skills like communication, influence, and engagement-skills that are also effective in the workplace. By applying seven 'magic' words in a business setting, David offers tools for effective and persuasive communication to motivate employees, engage team members, and influence people. You will learn- The secret word that Harvard psychologists discovered is the key to unlocking human motivation How one very special word (spoken only inside your mind) mysteriously has a profound positive impact on those around you What has been dubbed 'the sweetest sound in any language' How one tiny word can instantly change someone's mind for the better How the infamous 'But Eraser' works and why so many people mess it up The one word everyone secretly, desperately wants to hear And much more This book unveils the power behind the words and gives clear guidance for exactly when and how to use them for results that are downright magical. 'This is a fascinating book, filled with strong science and compelling stories, and a must-read for anyone who deals with other humans on a regular basis.' Heidi Grant Halvorson, author of 9 Things Successful People Do Differently and associate director of the Motivation Science Center, Columbia Business School 'The magician's art seems obvious once we deconstruct it - and Tim David's seven words appear obvious until he takes them apart to show us their secrets, deftly teaching us how to create our own magic. Perhaps it's not surprising that I found the book persuasive, entertaining, and . . . mesmerizing!' Rosalie Maggio, author of How to Say It

Tim David was a professional magician for eight years, giving more than 300 live performances per year. He continues to practice and teach magic and in 2010 he was named the "Top Mentalist in North America". His popular YouTube channel has received over 4 million views and his students hail from more than 70 countries around the world. Now Tim is focused on helping sales professionals, managers and leaders, negotiators, and law enforcement become more effective and persuasive communicators. He presents more than 100 keynotes and trainings each year in addition to his audio programs, ebooks, and online training programs. His clients include 3M, Bayer, Verizon, Citizen's Bank, Travelers, Burger King, and many others. Visit him at TimDavidSpeaks.com and on Twitter @timdavidmagic.

"Whereas most communication advice is concerned with what to say or even how to say it, MAGIC WORDS places the focus where it belongs: on the other person. Tim David offers keen insight into how to better connect with others in business and in life." -Adam Grant, New York Times bestselling author of Give and Take