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Why Not?: How to Use Everyday Ingenuity to Solve Problems Big And Small
Paperback / softback
Main Details
| Title |
Why Not?: How to Use Everyday Ingenuity to Solve Problems Big And Small
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| Authors and Contributors |
By (author) Barry Nalebuff
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By (author) Ian Ayres
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| Physical Properties |
| Format:Paperback / softback | | Pages:256 | | Dimensions(mm): Height 210,Width 139 |
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| ISBN/Barcode |
9781422104347
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| Classifications | Dewey:658.403 |
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| Audience | |
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| Edition |
First Trade Paper Edition
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Publishing Details |
| Publisher |
Harvard Business Review Press
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| Imprint |
Harvard Business Review Press
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| Publication Date |
1 December 2006 |
| Publication Country |
United States
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Description
Why Not? is a primer for fresh thinking, for problem-solving with a purpose, for bringing the world a few steps closer to the way it should be. Idealistic? Yes. Unrealistic? According to Why Not? authors Barry Nalebuff and Ian Ayres, no. Illustrated with examples from every aspect of life, Why Not? offers techniques which will help you take the things we all see, every day, and think about them in a new way. Great ideas are waiting. Why not be the one to discover them?
Author Biography
Barry Nalebuff is the Milton Steinbach Professor of Economics at Yale School of Management. Ian Ayres is the William K. Townsend Professor of Law at Yale Law School.
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