Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive

Description

What does it take to create the career you want? It's no secret that the world of work has changed, and we're shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force, and many professionals dream of becoming independent, whether by starting their own businesses, becoming consultants or freelancers, or developing a sideline. But there's a major obstacle professionals face when they contemplate taking the leap: how to actually make money doing what they love. You may have incredible talent and novel ideas, but figuring out how to get started, building your reputation in a new realm, developing multiple revenue streams, and bringing in a steady flow of new clients can be a daunting prospect. Dorie Clark, a successful entrepreneur and author, has done it all. And in Entrepreneurial You she provides a blueprint for professional independence, with insights and advice on building your brand, monetising your expertise, and extending your reach and impact online. In short, engaging chapters, she outlines the necessary elements and concrete tactics for entrepreneurial success. She shares the stories of entrepreneurs of all kinds - from consultants and coaches to podcasters, bloggers, and online marketers - who have generated six- and seven-figure incomes. This book will be your hands-on guide to building a portfolio of revenue streams, both traditional and online, so that you can liberate yourself financially and shape your own career destiny.

Dorie Clark is a marketing strategy consultant and professional speaker who teaches at Duke University's Fuqua School of Business. She is the author of Reinventing You and Stand Out and is a frequent contributor to Harvard Business Review. You can download her free Entrepreneurial You self-assessment workbook at dorieclark.com.

Gold Medal winner in the North American Book Awards in the Business Entrepreneurship category "Entrepreneurial You is a thorough, clear, and concise guide that has actionable "Try This" sections, case studies, and inspiring success stories....Whether you're an aspiring entrepreneur, a successful side hustler, or a career-focused boss looking to make an impact, I highly recommend picking up a copy of Entrepreneurial You and keeping it within arm's reach on your desk!" -- Huffington Post "If you hope to either start your own business, consult or freelance during retirement, Dorie Clark has some great ideas for you." -- Forbes "one of the most important business books of 2017" -- Inc. magazine "...explains in clear, practical terms how to build a portfolio of revenue streams to liberate yourself financially." -- Financial Times Advance Praise for Entrepreneurial You: Daniel H. Pink, author, To Sell Is Human and Drive-- "With her trademark clarity and precision, Dorie Clark shares not just the secrets of professional success, but how to define success on your own terms. Entrepreneurial You is a book that should be on the shelf of all entrepreneurs trying to convert their talent and hard work into value for themselves and others." James Altucher, entrepreneur; author, Choose Yourself-- "When I need advice, I call Dorie Clark. When I have a question about entrepreneurship, I call Dorie Clark. When I want to read a book about monetizing ideas I have, I read Entrepreneurial You." Rita Gunther McGrath, professor, Columbia Business School-- "In the transient advantage economy, careers are taking on new and different shapes. We are learning how to design our own futures in ways that have never been possible before. Dorie Clark's accessible and provocative new book offers a guide to increasing your value, building resilience, and tackling what the world has to offer in an agile, strategic way." Ali Brown, entrepreneur mentor; angel investor; and CEO featured on ABC's Secret Millionaire-- "Dorie Clark has done it! I haven't seen a book yet that comprises such a simple, step-by-step blueprint of proven strategies anyone can follow-until Entrepreneurial You. This is a must-read for any professional looking to leverage their career into multiple income streams." Doug Conant, founder, ConantLeadership; former President and CEO, Campbell Soup Company; and New York Times-bestselling author, TouchPoints-- "Dorie Clark is an astute marketer and entrepreneur who, in this valuable book, deftly transforms her expertise into actionable insight for readers." Steven Rice, Chief Human Resources Officer, Bill & Melinda Gates Foundation-- "In business, we learn how to leverage an organization's assets to continually drive shareholder value until it becomes second nature. What Dorie Clark has brilliantly done in Entrepreneurial You is bridge the 'what' of growing a business with the 'how' of practically applying it to ourselves to drive independent personal success. Amazing!" Jennifer Brown, author of Inclusion: Diversity, The New Workplace & The Will To Change-- "With Entrepreneurial You, Dorie Clark has provided the best most concrete guide to scaling our businesses--not through growth in size, people, or complexity, but in new metrics like influence, reach and, most importantly, revenue. It's the future of work, and it's available to all of us, at far less cost than historically possible."