The Innovation Zone: How Great Companies Re-Innovate for Amazing Success

Description

Innovation has become a mantra for organizations facing unprecedented market pressures and worldwide competition. But can it be taught or developed as a core competency? Are there rules for turning great ideas into breakthrough innovations that alter behavior and culture, change the company-customer relationship, and carve out a path to global business success? Profiling dozens of today's most innovative organizations, The Innovation Zone delivers a new playbook for creating a structured business model of innovation that focuses on process, not products, to generate sustainable value and competitive dominance.

Thomas Koulopoulos is president of The Delphi Group, an Inc. 500 technology management and advisory company whose client list includes the Mayo Clinic, FBI, NYSE, Air France, CitiCorp, Apple, IBM, Microsoft, HP, Oracle, and others. A noted expert and author on business and technology innovation, he also is currently Executive Director at the Center for Business Innovation at Babson College and a frequent contributor to Forbes, BusinessWeek, NPR, and CNN.

Takes the mystery out of innovation. Moves innovation from something secret, behind the curtain, sequestered in the laboratory to a real-life, practical approach of freeing staff to generate ideas and work the ideas through a rigorous process that produces results. -- Janice M. Abraham, president and CEO, United Educators Koulopoulos's distinctions between innovation and invention are fascinating. An important read for anyone looking to build and foster a culture of innovation within their company. -- Colin Angle, CEO and cofounder, iRobot Innovation is a critical ingredient of any growth strategy, and it's implicit in the business model of all smart enterprises. Koulopoulos dissects what it takes to innovate, so that others can learn from the rich examples in this book. -- James Champy, chairman of consulting, Perot Systems; coauthor, Reengineering the Corporation