Meatsplaining: The Animal Agriculture Industry and the Rhetoric of Denial

Description

The animal agriculture industry, like other profit-driven industries, aggressively seeks to shield itself from public scrutiny and uses a distinct set of rhetorical strategies to deflect criticism. These tactics are fundamental to modern animal agriculture but have long evaded critical analysis. In Meatsplaining, academic and activist contributors investigate the many forms of denialism perpetuated by the animal agriculture industry. What strategies does the industry use to avoid questions about animal welfare, the environment and public health, and what narratives, myths, and fantasies does it promote to sustain its image in the public imagination?

Jason Hannanis Associate Professor in the Department of Rhetoric, Writing, and Communications at the University of Winnipeg in Canada.

'With the global zoonotic pandemic and biodiversity crisis in our hands, this book is timely and extremely valuable in this era of mass extinction.' -- Tiina Ollila * Trace - Journal for Human-Animal Studies * "Academics from a wide variety of fields, sociology to anthropology, political science to philosophy, and of course communication and media studies, will benefit from engaging with this book. As will activists looking to tell stories, frame narratives, and counter-lobby the lobbyists either in the halls of legislature or on the streets. There is much to gain from this collection in terms of tactics, strategies, and critique." -- Alex Lockwood * Animal Studies Journal *