The Persuaders: The hidden industry that wants to change your mind

Paperback / softback

Main Details

Title The Persuaders: The hidden industry that wants to change your mind
Authors and Contributors      By (author) James Garvey
Physical Properties
Format:Paperback / softback
Pages:288
Dimensions(mm): Height 216,Width 135
Category/GenrePopular philosophy
ISBN/Barcode 9781848316607
ClassificationsDewey:303.375
Audience
General

Publishing Details

Publisher Icon Books Ltd
Imprint Icon Books Ltd
Publication Date 4 February 2016
Publication Country United Kingdom

Description

In almost every hour of every day, people will try to change your mind - but none of it consists in giving you good reasons. Instead, you'll experience product placement, infoganda, sock puppeteering, psychological pricing, viral marketing, crowd manipulation, framing, spinning, propagandising. Loyalty cards, death panels, airport toilets, think tank reports, search algorithms and weapons dossiers are all symptoms of this. You are nudged, anchored, and incentivized. It's a profound shift in the way human beings interact with one another. Philosopher James Garvey - described by the Guardian as having 'a delicious style, often very funny, and a trick of ushering the reader right inside his thought experiments' - writes clearly and entertainingly about the dangers we face when we lose our grip on persuasion by rational means. But Easily Swayed isn't just a requiem for rationality. It's a call to think again about the way we think now.

Author Biography

James Garvey works for the Royal Institute of Philosophy and edits The Philosophers' Magazine. He is the author of a number of books, including The Story of Philosophy (with Jeremy Stangroom) and The Ethics of Climate Change. He has written for the Guardian, The Times Literary Supplement, the Huffington Post, the New Statesman, and the Times Higher Education Supplement, does voluntary work for Thames Reach and Crisis, teaches jiu jitsu, and is an enthusiastic cyclist. James was born in California, grew up in West Virginia and he now lives on a canal boat in London, UK.

Reviews

'A work of engaging pop philosophy and accessible social science a boisterous dissection of the forces jellifying our minds' * Sunday Times * 'Fierce and timely'. * Daily Mail * 'Garvey doesn't pull any punches.' * New Scientist * 'The author worries, rightly, that in losing the ability to argue and question intelligently we become more susceptible to the subtle and unseen skills of powerful persuaders.' Financial Times