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Marketing in Local Government
Paperback
Main Details
| Title |
Marketing in Local Government
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| Authors and Contributors |
By (author) Kristine Beuret
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By (author) Michael E. Clarke
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By (author) Roger Hall
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Edited by John Stewart
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| Series | Managing local government |
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| Physical Properties |
| Format:Paperback | | Pages:176 | | Dimensions(mm): Height 234,Width 156 |
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| Category/Genre | Sales and marketing |
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| ISBN/Barcode |
9780273626169
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| Classifications | Dewey:352.140688 |
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| Audience | | Professional & Vocational | |
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| Illustrations |
black & white illustrations
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Publishing Details |
| Publisher |
Pearson Education Limited
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| Imprint |
Financial Times Prentice Hall
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| Publication Date |
17 April 1998 |
| Publication Country |
United Kingdom
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Description
This book examines the contradictory outcomes of the exposure of the public sector to competitive forces. Posing and discussing many questions, the relationship between competition, the marketing approach, consumers and citizens is reviewed. Marketing, Competition and the Public Sector will help you to: * understand the issues raised by the introduction of market forces into the public sector * identify the major threats and opportunities of operating in a competitive environment * discover how a customer driven culture can be developed * learn from practical examples drawn from across the public sector
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