Removing the Emperor's Clothes: Australia and Tobacco Plain Packaging

Description

Removing the Emperor's Clothes: Australia and Tobacco Plain Packaging sets out the evidence for the importance of plain packaging in striking at the heart of what remains of tobacco advertising. It examines the history of the idea, the tobacco industry's frantic efforts to derail it, and the early evidence for its impact; also giving tools to policy makers in other countries wanting to make the best case for plain packaging and to defend it from the inevitable attacks that will follow.

Simon Chapman is emeritus professor of public health at the University of Sydney. Becky Freeman is a senior lecturer in public health at the University of Sydney.

'In this book you get a great combination: a depth of policy detail ... the arms-race nature of the political battle that took place ... and Chapman's sense of humour permeating right throughout.' -- Chris Picton * Croakey *