Intro to Business

Description

Intro to Business 4E allows students to discover how a business works and how it impacts lives on a daily basis. With extended coverage on marketing, management, the Internet, as well as more international business, our new edition provides everything needed to prepare for success in future careers!

James L. Burrow, Ph.D., has a background in marketing and human resource development. He works regularly with the business community and other organizations as a consultant on marketing and performance improvement strategies including the use of the Internet as an education and training resource. He recently retired from the faculty of North Carolina State University, where he served as the coordinator of the graduate Training and Development Program for over fifteen years. Dr. Burrow received degrees from the University of Northern Iowa and the University of Nebraska in marketing and marketing education. Les R. Dlabay, Ed.D. is Professor of Business in the Department of Economics and Business at Lake Forest College in Illinois. He has taught more than 30 different business courses in high school, community college, university, teacher preparation, and adult education programs. Dr. Dlabay has presented more than 300 teacher workshops and seminars emphasizing interactive learning strategies, including team projects and field research activities. His "hobbies" include a cereal package collection (from over 100 countries) and banknotes from 200 countries; these are used to teach economic, cultural, and political aspects of global business. In an effort to prepare students to do business in varied economic settings, Professor Dlabay makes extensive use of class assignments related to world hunger, poverty, micro-finance, and micro-enterprise. Robert A. Ristau was Professor of Business Education at Eastern Michigan University for 21 years and Dean of the College of Technology. He also served as the Executive Director of Michigan's Economic Education Council. Steven A. Eggland is currently a Professor and Chair of the Department of Vocational and Adult Education in Teachers College at the University of Nebraska. He has taught a variety of general business courses and has a special interest in marketing education.

Chapter 1-Economic Decisions Chapter 2-Economics Systems Chapter 3-Economic Roles Chapter 4-Economic Measurements Chapter 5-Business in Our Economy Chapter 6-Business Structures Chapter 7-Manager as Leader Chapter 8-Producing and Marketing Goods and Services Chapter 9-Social Responsibility and Busines Ethics Chapter 10-International Business Chapter 11-Government in Our Economy Chapter 12-Managing a Small Business Chapter 13-Managing Human Resources Chapter 14-Maintaining Financial Information Chapter 15-Computers in Business Chapter 16-Computer Applications Chapter 17-Your Future with Technology Chapter 18-Human Resources in Our Economy Chapter 19-Planning a Career Chapter 20-Succeeding in the World of Work Chapter 21-Opportunities in Small Business Chapter 22-The Informed Consumer Chapter 23-Consumer Buying Decisions Chapter 24-Consumer Rights and Responsibilities Chapter 25-The Banking System and Financial Services Chapter 26-Opening a Checking Account Chapter 27-Using Checks and Other Payment Methods Chapter 28-Managing Your Checking Account and Other Financial Services Chapter 29-The Fundamentals of Credit Chapter 30-The Use of Credit Chapter 31-The Cost of Credit Chapter 32-Credit Records and Regulations Chapter 33-Starting a Savings Program Chapter 34-Using Your Savings Plan Chapter 35-Investing in Bonds and Stocks Chapter 36-Making Other Types of Investments Chapter 37-The Fundamentals of Insurance Chapter 38-Vehicle Insurance Chapter 39-Property Insurance Chapter 40-Life Insurance Chapter 41-Health Insurance Chapter 42- Foundations of Money Management Chapter 43-Budgeting Techniques Chapter 44-Your Financial Future Appendix A-Using a Calculator and Computer Keypad Appendix B-Math Review Appendix C-Determing Percentages and Interest in Business Appendix D-Using the Metric Measurement System in Business Glossary Index Photo Credits Features in Every Chapter: Focus on Real Life, Cultural Notes, Career Highlights, FYI, and Net Facts.