The Cambridge Handbook of Consumer Psychology

Description

In the last two years, consumers have experienced massive changes in consumption - whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology.

Cait Lamberton is the Alberto I. Duran Distinguished Professor of Marketing at the University of Pennsylvania's Wharton School. She teaches undergraduate, doctorate, and executive education levels. Her research focuses on consumer behavior, viewed from both individual and societally-embedded perspectives. Derek D. Rucker is the Sandy and Morton Goldman Professor of Entrepreneurial Studies in Marketing at Northwestern University's Kellogg School. His research focuses broadly on social rank, compensatory consumption, persuasion, and consumer behavior. His work asks, and seeks answers to, what makes for effective advertising and what motives underlie consumer consumption. To address these topics, Dr. Rucker draws on his rich training in social psychology. Stephen A. Spiller is Associate Professor of Marketing and Behavioral Decision Making at the UCLA Anderson School of Management. His research examines the consumer psychology underlying fundamental economic concepts. Through research and workshops, he works to disseminate best practices in methodology, data analysis, and reporting in consumer research.

'Lamberton, Rucker and Spiller have assembled a masterwork on consumer psychology. This book brings together some of the most highly regarded thought leaders across a variety of interesting research areas to provide a comprehensive overview that is both topical and timeless. It challenges the reader with intriguing research possibilities likely to inspire decades of research to come.' Kelly Goldsmith, Vanderbilt University, USA 'An impressive collection of insights from leading experts on consumer psychology. This is the state of the science - a comprehensive guide to the fundamentals of decision-making, motivation, and persuasion, the roles of religion, politics, and status, and the impact of new methods and technologies.' Adam Grant, Wharton psychologist and no.1 New York Times bestselling author of Think Again 'A best-in-class handbook should capture the most incisive insights and forward-looking ideas of the leading thinkers in the field, and the Cambridge Handbook of Consumer Psychology does exactly this. With scholars expert in the most central issues to marketing today - from artificial intelligence to the broader role of marketing in society - this volume offers a comprehensive view of the field as it stands today, and how it is likely to change in the years to come.' Michael I. Norton, Harvard Business School, USA