Cold War on the Home Front: The Soft Power of Midcentury Design

Paperback / softback

Main Details

Title Cold War on the Home Front: The Soft Power of Midcentury Design
Authors and Contributors      By (author) Greg Castillo
Physical Properties
Format:Paperback / softback
Pages:304
Dimensions(mm): Height 229,Width 178
Category/GenreProduct design
ISBN/Barcode 9780816646920
ClassificationsDewey:745.209045
Audience
General

Publishing Details

Publisher University of Minnesota Press
Imprint University of Minnesota Press
Publication Date 1 March 2010
Publication Country United States

Description

The first in-depth history of how domestic environments were exploited to promote the superiority of either capitalism or socialism on both sides of the Iron Curtain, Cold War on the Home Front reveals the tactics used by the American government to seduce citizens of the Soviet bloc with state-of-the-art consumer goods and the reactions of the Communist Party.