The Microgenre: A Quick Look at Small Culture

Description

Everybody knows, and maybe even loves, a microgenre. Plague romances and mommy memoirs. Nudie-cutie movies, Nazi zombies, and dinosaur erotica. Baby burlesks, Minecraft fiction, grindcore, premature ejaculation poetry...microgenres come in all varieties and turn up in every form of media under the sun, tailor-made for enthusiasts of all walks of life. Coming into use in the last decade or so, the term "microgenre" classifies increasingly niche-marketed worlds in popular music, fiction, television, and the Internet. Netflix has recently highlighted our fascination with the ultra-niche genre with hilariously specific classifications -- "independent supernatural dramedy featuring a strong female lead" - that can sometimes hit a little too close to home. Each contribution in this collection introduces readers to a different microgenre, drawn from a range of historical periods and from a variety of media. The Microgenre presents a previously untreated point of cultural curiosity, revealing the profound truth that humanity's desire to classify is often only matched by the unsustainability of the obscure and hyper-specific. It also affirms, in colorful detail, what most people suspect but have trouble fathoming in an increasingly homogenized and commercial West: that imaginative projects are just that, imaginative, diverse, and sometimes completely and hilariously inexplicable.

Molly C. O'Donnell is an instructor in the Department of English at James Madison University, USA. She was the recipient of the Gaskell Journal Joan Leach Memorial Prize (2016), and her work has appeared in publications like Victoriographies and The Norton Introduction to Literature, 11th ed. (2013). Anne H. Stevens is the author of British Historical Fiction before Scott (2010) and Literary Theory and Criticism: An Introduction (2015). She is chair of Interdisciplinary, Gender, and Ethnic Studies and Professor of English at the University of Nevada, Las Vegas, USA.

The essays collected in O'Donnell's and Stevens's The Microgenre address a timely topic: groups of texts previously considered unworthy of critical attention because of their ephemerality, faddishness, or shared eccentricity have now become objects of serious historical interest because those qualities link them to the "microgenres" generated by algorithmic targeting of consumers of digital media. The wide range of examples makes this recommended reading for literary historians, genre theorists, and students of popular culture alike. * John Rieder, Professor of English, University of Hawai'i at Manoa, USA * Microgenres fascinate because of their startling specificity. But this book is much more than a fascinating bestiary. In surveying the oddly precise niches occupied by "plague romances" and "baby burlesks," The Microgenre also advances a macroscopic argument. The editors explain why this hyper-specific mode of description has become one of the central critical innovations of our own century, and demonstrate that it can help us understand the rough-edged and provisional character of genres long past. * Ted Underwood, Professor of English and Information Sciences, University of Illinois, Urbana-Champaign, USA *