The Fashion Business Reader

Description

The Fashion Business Reader is the first comprehensive anthology of classic and cutting-edge writings on the global fashion business, from production to consumption. Bringing together a rich interdisciplinary and international range of writings in one volume, this essential text encompasses creative, theoretical, and practical approaches from scholarship spanning business, the social sciences, arts, and humanities. As well as extracts from ground-breaking journal articles, book chapters, and other key writings, the reader includes several newly commissioned articles on contemporary themes and methodological approaches. Each section of the volume contains an introduction by an expert scholar plus a guide to further reading, and each individual extract is introduced so that readers can place important writings in context. This is an essential course text for students on a wide range of fashion and business courses and a one-stop authoritative reference for scholars and professionals.

Joseph Hancock is a professor at Drexel University, USA, in the department of design. He has worked in management, branding, merchandising, and leadership for landmark companies, including The Gap, The Limited Corporation, and Target Corporation. He is the principal editor for the journal Fashion, Style & Popular Culture. Anne Peirson-Smith is an assistant professor at City University of Hong Kong. She teaches and researches fashion communication, public relations, popular culture, and the creative industries. In addition to a global professional background in public relations and branding she is the co-author of Public Relations in Asia Pacific (2009), Global Fashion Brands (2014), and Communicating Transcultural Fashion (2018). She is also associate editor for the journal Fashion, Style & Popular Culture.

I am not aware of any other book that covers the fashion industry in this breadth, from creation to consumption. * Andrew Reilly, University of Hawai'i, USA * The Fashion Business Reader has filled a gap in our discipline. A reader solely on retail is exactly what many of us in academia have needed as a go-to reference when working on our own research or preparing for our classes. * Jessica Strubel, University of Rhode Island, USA * A fantastic resource and collection of texts which take a cultural and critical approach to understanding the 'business' of fashion. * Torunn Kjolberg, University of South Wales *