Key Concepts for the Fashion Industry

Hardback

Main Details

Title Key Concepts for the Fashion Industry
Authors and Contributors      By (author) Andrew Reilly
Series edited by Alison Goodrum
Series edited by Kim K. P. Johnson
SeriesUnderstanding Fashion
Physical Properties
Format:Hardback
Pages:152
Dimensions(mm): Height 244,Width 169
Category/GenreFashion design and theory
ISBN/Barcode 9780857853646
ClassificationsDewey:391
Audience
Tertiary Education (US: College)
Professional & Vocational
Illustrations 40 bw illus

Publishing Details

Publisher Bloomsbury Publishing PLC
Imprint Berg Publishers
Publication Date 28 August 2014
Publication Country United Kingdom

Description

Key Concepts for the Fashion Industry is the first concise and accessible overview of fashion theories for students on any fashion course. Providing an easy understanding of the core concepts, from scarcity to conformity, this book offers clear, practical examples and accessible case studies, making complex theory easy to digest. All fashion students need a basic understanding of how a style becomes a fashion and how this spreads or declines, whether they are studying fashion design, merchandising or any other fashion course. Containing student-friendly features such as discussion questions, activities and further reading, this book is essential reading for all students studying across all areas of fashion.

Author Biography

Andrew Reilly is Associate Professor of Apparel Product Design and Merchandising at the University of Hawaii, Manoa.