High on Design: The New Cannabis Culture

Description

Today, weed is en vogue and has evolved into a good-looking business. High on Design showcases the new brands, designs and creators behind this revolution. While cannabis is a recreational drug still strongly associated with Western subculture, it has recently become a huge industry. Over the past few years, consuming the herb and using its derivatives have become legal in several countries, and a wave of entrepreneurs has come through, looking to generate and bank on a new generation of consumers. Through insightful texts, High on Design reflects on the novel aesthetics, people, and trends of contemporary cannabis culture, and provides a wider view of the phenomenon. Addiction, crime, science, the marketing of weed as a booster of creativity and a medical aid, and the use of hemp in clothing are all considered.

Santiago Rodriguez Tarditi is a writer and creative director. He has lived in Milan, Bogota, London, New York, Miami, and Berlin, working for titles such as Monocle and companies such as HoneyLab. Currently based in LA, he is gestalten's editor-at-large.

cannabis-related aesthetics is about to say goodbye to fake-Balinese ceramics, psychedelic t-shirts and Bob Marley posters. -- LA REPUBBLICA includes a critical look at the US 'War on Drugs' and the racism that's led to disproportionate criminalisation of Black and Latinx communities. -- ELEPHANT takes a deep dive into the weed industry and how legalization has paved the way for a new generation of design-savvy entrepreneurs and consumers. -- SURFACE the book with the most groundbreaking projects in the world of cannabis including craftsmanship, gastronomy and literature -- CONDE NAST TRAVELER Berlin-based publishing company gestalten has found a visually orgasmic story in the way modern aesthetics have redefined what society now puts under the 'cannabis culture' umbrella -- FORBES (Holiday Gift Guide 2020)