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Hollywood Goes Shopping
Paperback / softback
Main Details
| Title |
Hollywood Goes Shopping
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| Authors and Contributors |
By (author) David Desser
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Contributions by Garth S. Jowett
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| Series | Commerce and Mass Culture |
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| Physical Properties |
| Format:Paperback / softback | | Pages:388 | | Dimensions(mm): Height 229,Width 149 |
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| Category/Genre | Film theory and criticism |
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| ISBN/Barcode |
9780816635139
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| Classifications | Dewey:302.23430973 |
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| Audience | | Undergraduate | | Further/Higher Education | | General | |
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Publishing Details |
| Publisher |
University of Minnesota Press
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| Imprint |
University of Minnesota Press
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| Publication Date |
28 February 2000 |
| Publication Country |
United States
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Description
Aggressive product placement and retail tie-ins are as much a part of moviemaking today as high-concept scripts and computer-generated special effects, but this phenomenon is hardly recent. Since the silent era, Hollywood studios have proved remarkably adept at advertising both their own products and a bewildering variety of consumer commodities, successfully promoting the idea of consumption itself. Hollywood Goes Shopping brings together leading film studies scholars to explore the complex and sometimes contradictory relationship between American cinema and consumer culture, providing an innovative reading of both film history and the evolution of consumerism in the twentieth century.
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