Women, Media and Consumption in Japan

Paperback

Main Details

Title Women, Media and Consumption in Japan
Authors and Contributors      Edited by Lise Skov
Edited by Brian Moeran
SeriesConsumAsian Series
Series part Volume No. No.2
Physical Properties
Format:Paperback
Pages:328
Dimensions(mm): Height 234,Width 156
ISBN/Barcode 9780700703302
ClassificationsDewey:302.23082
Audience
Undergraduate
Postgraduate, Research & Scholarly
Professional & Vocational
Illustrations illustrations

Publishing Details

Publisher Taylor & Francis Ltd
Imprint RoutledgeCurzon
Publication Date 26 October 1995
Publication Country United Kingdom

Description

The first book of its kind to examine images of women in Japanese consumerism, Women, Media and Consumption in Japan explores a variety of media targeted at women - in particular magazines, but also television, popular literature and consumer trends. Written by anthropologists, sociologists and literary scholars who draw on and analyse Japanese marketing materials, the essays in this book cover visual and print media for middle-aged women, housewives, and single women in their 20s, as well as the vast market for those in their teens.