Plant Paradigm

Description

How a meat-eating fourth-generation farmer was tipped into the joys of being a vegan. A guide to becoming healthier, improving the environment and animal wellbeing.

From the youthfully exuberant father of four whose favoured tee shirt proclaimed - "Trust me I know what I am doing!" - to the seriously evangelical mature grandfather, James has transitioned with flair. Even those who don't agree with him can only admire his vegan-strong vitality and determination to change the world. Life experiences of farming, both in New Zealand and overseas, many varied inventions and business startups - some successful and some confined to the bin, and extensive and sometimes dangerous travel, have combined to make James a man of the world; a world he wants to preserve.