Strategic Communication: Public relations at work

Description

This is not an update of Jane Johnston's successful and market leading introductory textbook, Public Relations (4th edition published 2014). It's a brand new introduction, written from scratch. Coverage of internet-enabled communications integrated throughout. Includes extensive examples from Australia and NZ, as well as international examples. Extensive pedagogical features including a new approach to introducing public relations theory, case studies, a fact check feature, tips.

Jane Johnston, PhD is Associate Professor in the School of Communication and Arts at The University of Queensland. A former public relations practitioner and journalist, she is co-editor of Public Relations: Theory & Practice and co-author of Media Strategies. Leanne Glenny, PhD is Adjunct Senior Research Fellow at the University of South Australia and has been a lecturer in strategic communication for over nineteen years. She has experience in communication roles within government and is a Fellow of the Public Relations Institute of Australia (PRIA).

'This is the best introductory text I've seen for covering so much, so clearly, about this rapidly-changing profession. I particularly love the strategy focus and the way theory is so well integrated and engagingly used.' -Michele Clark, Assistant Professor - Public Relations, Bond University, Australia 'A comprehensive overview in accessible, student-friendly language. Graduates who have learned from this text will have the edge over their peers as they launch into the market.' -Chris Galloway, Head of Public Relations, Massey University, New Zealand