Media Communication: An Introduction to Theory and Process

Description

This new edition of a popular book provides an overview of mass media in society today. With illuminating examples and enhanced international coverage, Watson covers the core areas for media and communication degrees, as well as discussing hot topics such as the possibilities brought about by digital technology for citizen involvement in the media.

James Watson was formerly Senior Lecturer in Media and Course Director of the BA in Media and Communication at the University of Greenwich and West Kent College, UK. As well has having over 30 years of teaching and journalism experience, he was also a highly-regarded author of children's novels and plays. He co-authored the Dictionary of Media and Communication Studies (2015), now in its ninth edition.

'Watson's work will challenge undergraduates and give them an essential bedrock of knowledge about the constantly developing world of media industries and the underlying power structures determining their influence on society.' - Irene McCormick, Lecturer in Communications, Institute of Technology Carlow, Ireland 'This book's status as a classic is well-deserved, delivering a comprehensive survey of theoretical perspectives on media in an accessible and engaging manner.' - Tim Markham, Reader in Journalism and Media, Birkbeck, University of London, UK