D&AD. The Copy Book

Hardback

Main Details

Title D&AD. The Copy Book
Authors and Contributors      Edited by D&AD
SeriesBibliotheca Universalis
Physical Properties
Format:Hardback
Pages:544
Dimensions(mm): Height 195,Width 140
Category/GenreAdvertising
ISBN/Barcode 9783836568524
ClassificationsDewey:808.06665
Audience
Professional & Vocational

Publishing Details

Publisher Taschen GmbH
Imprint Taschen GmbH
Publication Date 24 November 2022
Publication Country Germany

Description

In 1995, the D&AD published a book on the intricate art of writing for advertising. Now, D&AD and TASCHEN join forces to bring you this updated and redesigned edition with essays by 53 leading professionals from across the world. This book isn't just indispensable for marketing writers, but for anyone who needs to win people over online, on paper, or in person.

Author Biography

D&AD is a nonprofit educational charity that was launched in 1962 by a group of London-based creative revolutionaries including David Bailey, Terence Donovan and Alan Fletcher, with iconic and legendary professionals on both its judging panels and winners lists. By celebrating creative communication and rewarding its practitioners, D&AD raises standards across the industry. The annual D&AD Awards-the industry's biggest and best-rewards outstanding creativity, originality, technical excellence and innovation in design and advertising.

Reviews

The Copy Book convinced me that everyone in business should study the art of copywriting. * Fortune.com *