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Better Business Writing on the Web: How to Write Fresh, Functional, Findable Documents for Intranets and Web Sites
Paperback
Main Details
| Title |
Better Business Writing on the Web: How to Write Fresh, Functional, Findable Documents for Intranets and Web Sites
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| Authors and Contributors |
By (author) Rachel McAlpine
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| Physical Properties |
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| Category/Genre | Business communication and presentation
Internet guides and online services |
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| ISBN/Barcode |
9780473123512
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| Classifications | Dewey:808.06665 |
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| Audience | | Professional & Vocational | | Tertiary Education (US: College) | |
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Publishing Details |
| Publisher |
CC Press
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| Imprint |
CC Press
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| Publication Date |
1 August 2007 |
| Publication Country |
New Zealand
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Description
Every 50 years or so, business writing needs a radical overhaul. Last time, it was Plain Language. Today, documents must be written for computer screens, web browsers, content management systems and search engines. With skilful editing, you can double the usability of your web sites and intranets, and trigger an epidemic of good writing. Then all web content becomes focused, functional, forceful-and findable!
Author Biography
Rachel McAlpine is an authority on writing for the web. She is the author of Web Word Wizardry and Crash Course in Corporate Communications, and a poet, playwright and novelist. She lives in Mt Victoria, Wellington.
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