100 Great Businesses And The Minds Behind Them- Revised & Updated

Description

This fully revised and updated edition of 100 GREAT BUSINESSES AND THE MINDS BEHIND THEM provides an up-to-the-minute look at a diverse collection of people, their businesses and how they make their enterprises work. From risk-loving entrepreneurs Richard Branson and the boys at Google to self-starters like IKEA's Ingvar Kamprad; from one-person brands like Oprah to billionaire investment oracle Warren Buffett, this book delves into the hearts, minds and business plans of some of the world's most successful businesspeople. Profiles include creative geniuses such as food guru Jamie Oliver, vacuum-cleaner mogul James Dyson and accidental ice-cream entrepreneurs Ben and Jerry. This is an accessible collection of stories from Australia and around the world that offers inspiration, ideas and lessons on the principles of successful businesses. 100 GREAT BUSINESSES AND THE MINDS BEHIND THEM looks at what makes entrepreneurs tick, what drives them, and highlights the pivotal moments in the lives of their businesses. It is a book with lasting lessons on the art of making your business a success.

During her 15 years as a journalist, Emily Ross has worked at Text Media, edited a travel magazine, had editing stints on the Qantas inflight magazine and, more recently, written about business life for national business magazine BRW. Her interest in business is very people-centric, about what makes businesspeople tick, where they get their ideas from, their drive, their tenacity and their motivations. She wants to lead a crusade against all those business ninja, five-seconds and you'll be a millionaire books. Angus Holland is a senior editor with The Age newspaper. A Walkley-Award nominee, he is the author of REAL DADS. They live in Melbourne with their two children.