In Full Flower: Inspired Designs by Floral's New Creatives

Description

In Full Flower catalogues the works and styles of over twenty of the biggest names across the U.S. working in the new wave of floral design. This volume uses beautiful photography to capture these arrangments, and also the inspired homes and gardens of the artists who create them. Celebrating anti-opulence of contemporary urban chic, In Full Flower is a beautifully photographed volume. Working with seasonal flowers, these artists' aesthetic, characterized by wild and 'back-to-nature' simplicity, are beautifully photographed both in-process and in-situ, making In Full Flower as much as a decorating tome as spectacularly inspiring floral-arrangement guide.

Gemma and Andrew Ingalls, of Ingalls Photography, are a husband and wife team of photographers who focus primarily on still life, food and travels pictorials. Their work has been featured in Architectural Digest, New York Magazine and French Vogue.

"The trend for flowers this spring is romantic, wild and free. In our May issue we feature the new book, 'In Full Flower: Inspired Designs by Floral's New Creatives' (Rizzoli, April 25), which highlights floral designers who are reinventing the way we enjoy flowers at home. The big idea is to be loose and organic, not fussy arrangements or uber-tight bunches of buds. What I really love about this trend is that it favors the enthusiast since the look is less polished and more natural." -Connecticut Post "Calling all non-traditionalists: The Ingalls' tome is a celebration of a new wave in contemporary floral design, featuring artists who combine traditional techniques with an organic, free-form style." -PureWow.com