Color Design Workbook: New, Revised Edition: A Real World Guide to Using Color in Graphic Design

Description

Explore color through the language of professionals with Color Design Workbook.Since colour is such an important part of graphic design, designers need the most up-to-date, as well as the most fundamental, information on the subject to have the tools needed to use colour effectively. From the meanings behind colours to working with colour in presentations, this book provides readers with the vital information needed to apply colour creatively and effectively to their design work. Readers also receive guidance on talking with clients about colour and selling colour ideas. The science behind colour theory is also explained in easily understood language, and case studies are included to show the effects some colour choices had on both their clients and consumers.

Sean Adams is the Executive Director of the Graphic Design Graduate Program at ArtCenter, founder of Burning Settlers Cabin studio, and on-screen author for Lynda / LinkedIn. Adams has been exhibited often, including a solo exhibition at the San Francisco Museum of Modern Art. Adams is an author of multiple magazine columns and several best-selling books. He has been cited as one of the 40 most important people shaping design internationally, and one of the top 10 influential designers in the United States. Previously, Adams was a founding partner at AdamsMorioka. His clients have included the Academy of Motion Picture Arts and Sciences, Disney, Mohawk Fine Papers, the Metropolitan Opera, Los Angeles County Museum of Natural History, Richard Meier & Partners, Sundance, and the University of Southern California.