Thoughts on Design

Description

One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now back in print for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.

Paul Rand (1914-1996) is widely recognised as one of the most influential designers in the history of modern print. He was named one of the ten best art directors in history by the Museum of Modern Art and his numerous accolades include awards from the AIGA, the New York Art Directors Club and the Type Directors Club. Michael Bierut is a partner at Pentagram Design's New York office and a recipient of the prestigious AIGA Medal.

One impressive thing about Rand's book to me was always how much he was able to say about the nature of good design in 96 short pages (with the majority of those pages reproductions of his work). He was a master at arriving at designs that boiled down the essence of the intended messages, be it an advertisement or a corporate identity, and he similarly renders out the heart of basic design philosophy in this book. - BoingBoing