Mesmerization: The Spells that Control Us: Why We are Losing Our Minds to Global Culture

Description

In Mesmerization, Gee Thomson deconstructs contemporary culture in a new and exciting way. From faith to fashion, psycho-babble to cyber-sex, the book examines the viral nature of memes, those ubiquitous spells and social prescriptions that drive and shape global behaviour. These influences are fundamental in deciding what gets seen, what gets said and what gets made, affecting how we lead our lives, the look of our homes, cities and our natural environments. Designed by acclaimed design companyWhy Not, the publication uses a unique combination of graphic spells and formulas to decode the spells that control our age.

Gee Thomson, a graduate of Central St Martins, has worked within several media companies, including the BBC,Thames Television and Pearson Ltd. He co-founded Contagious magazine, which is now recognized as a worldwide authority on new media and future creative strategies.

'Ambitious ... clever design' - Grafik 'Ambitious and unusual ... snazzy ... full of brightly coloured infographics' - Icon