Erich Strenger and Porsche: A Graphical Report

Description

Erich Strenger (1922-1993), an author, photographer, designer, and illustrator, left his mark on the look of Porsche during the company's formative years in the early '50s and '60s with a design language that, for the most part, continues to bear his signature to this day. He also created countless print products for this successful sports car maker, including Christophorus Zeitschrift fur die Freunde des Hauses Porsche, the brainchild of Erich Strenger and Richard von Frankenberg. Over the course of a collaborative relationship with Porsche spanning more than thirty years, the graphic artist, who started out working alone, founded an advertising agency in the heart of Stuttgart with a staff of up to eleven permanent employees. There, Strenger would later create countless racing posters, much like those he had designed in his early days working for Dr. Ing. h.c. F. Porsche AG as a freelancer in the early '50s. Strenger was instrumental in influencing and molding the image of the Porsche brand as we know it today. This book showcases a first-ever comprehensive collection of his work, created over the course of his collaboration with Porsche between 1951 and 1988. This monographic and monothematic publication brings the noteworthy highlights of his work to the forefront, focusing attention on the designer's approaches and methods. SELLING POINTS: . Strenger was instrumental in influencing and molding the image o f the Porsche brand as we know it today .This book showcases a first-ever comprehensive collection of Strenger's work, created over the course of his collaboration with Porsche between 1951 and 1988 300 colour images

A cool new book that finally gives the master his due.--Airows As attractive as the images in the book are, the text is even more interesting. To only look at Strenger's career prevents you from getting the entire picture. You need to read about it too.--Rennlist If you are a Porsche enthusiast, then this a reasonably priced, and important work, about an aspect of Porsche's history that you don't want to be without.--Porsche Road & Race Presents the history of the collaboration lushly illustrated with his art and graphics.--Classic Cars The book is a visual treat, with beautiful images and an extensive collection of poster graphics from what was arguably the golden age of marque-centric automobilia.--Porsche Club of America The first ever comprehensive collection of Erich Strenger's work with Porsche.--Car Biz Today Magazine This is a must read for those who want to go beyond the surface of the German Automaker.--DTK Magazine This is one of the coolest automotive books to come out this year. It's a beautifully put together look at the life and work of Erich Strenger.--Road & Track This monographic and monothematic publication brings the noteworthy highlights of Erich Strenger's work to the forefront.--360 Magazine This selection is one that offers a refreshing approach to Porsche heritage and culture if you're tired of the same encyclopedic literature.--Petrolicious While it's aimed at historic-Porsche enthusiasts--whom it's absolutely guaranteed to thrill--this 186-page hardcover will delight all fans of the visual arts.--Hemmings Motor News