This Human: How to Be the Person Designing for Other People

Description

There are many great design books in existence that teach us about design process, tools and methods. With the increasing popularity of Design Thinking and Human-Centred Design we've also seen more material discussing various aspects of the practice. One missing aspect, almost in an ironic twist, is what it takes to be the actual person who is doing the designing. The name THIS HUMAN is referring to that person. The person who needs to observe to gain insight, to makes sense of their observations in a way that isn't biased by their own world views. The person who needs to communicate in many different ways with many different intentions to communicate information which is often hard to access, difficult to grasp and just not that tangible. The person who is so passionate about having a positive impact they become exhausted one third of the way into their project. I wrote this book to help these people learn more about themselves and how to think and be in their practice of design-to help them grasp all that is going on inside that then influences their creations.

Dr Melis Senova is a recognised industry leader in human-centred leadership and design, a published neuroscientist, entrepreneur, author, and creator of Deep Leadership. She founded award winning strategic design firm Huddle; its associate school, Huddle Academy; and This Human, a community of practice focused on advancing and deepening the practice of design to help address our shared planetary challenges. Melis is an advisor to many influential people, from business leaders to heads-of-state. Her work and influence are broad ranging and deep, from participating in the establishment of Australia's Space Agency to supporting female entrepreneurs in the South Pacific, West Africa, and Aruba. Melis has a PhD in Human Factors (HCD) and has been designing, teaching, and mentoring for over 20 years. Her current research is focused on establishing the new practice of Therapeutic Design. She teaches within the post-graduate design courses at RMIT and Swinburne University. Melis has lived and worked internationally since 1996, from Akita to Amsterdam, New York to Chennai, she currently resides in Melbourne, Australia. Alongside her work with local, state, and federal governments, Melis has founded her own strategic design firm (Huddle), which has won multiple international awards. A highly-regarded thought leader, advisor, and mentor to high-performing leaders across the globe, Melis has become an acclaimed figure in human-centred design.

"Dr Senova knows what she's talking about. Here's a book you can treasure, savour, and revisit at every stage of your creative life." --Marty Neumeier, Director of Transformation at Liquid Agency. Recognised thought leader in brand strategy, innovation and design and best-selling author of The Brand Gap, ZAG!, and The Designful Company.