Design Roadmapping: Guidebook for Future Foresight Techniques

Description

Timing is of strategic importance in catching opportunities and leveraging technological in-terventions. Timing is also crucial when new products are ready to launch. Being among the first can make a large difference in sales and market share. In between the initiation and the launch, different 'roads' lead to the creation of different products and services. The pacing and synchronizing of "technology forecast", "market encounter" and "product evolution" plans are major challenges. A roadmap structures and supports these cross-communication dialogues. The key insights for innovation managers in industrial firms are that, in striving for compe-titive timing or industry synergy, roadmapping provides a means to achieve these objectives and, in applying roadmapping in the orga-nization, dialogue and pacing are critically important. The design roadmap is defined as a canvas that reflects expected core design elements to be acquired throughout various types of design activities. This book offers insights and guidelines on design roadmapping approaches from a futu-re studies and design research perspective. It outlines the origins, background and latest research results are shared. In addition to the theoretical concepts, examples of roadmap-ping will be presented from the experience of strategic designers and innovation managers, including venture CEOs, CPOs, Heads of Design, product managers and technology and program managers of companies such as Samsung, Starbucks, Peerby, Ikea, Booking.com and many more.

THE AUTHOR Lianne Simonse teaches Design Roadmapping at the Industrial Design Engineering Faculty of Delft University of Technology in The Netherlands. She holds a MSc. and PhD. in innovation management and has combined her academic positions with 20 years of professional experience in industry. Lianne has executed and led several roadmapping projects and worked with different corporate organisations and start-up ventures on roadmaps. Dr. Simonse conducts a scientific research track on design roadmapping. Based on this comprehensive work and the experiences of how-to roadmap this guidebook on design roadmapping has been written. THE ART DIRECTOR Barbara Iwanicka is graphic designer and art director, based in Amsterdam. She attended Cooper Union in New York and Gerrit Rietveld Academy in Amsterdam. Barbara's art works derives from the intersection of art, architecture and design, focusing mainly on printed matter. Her work has been exposed in the Stedelijk Museum in Amsterdam, Printing Museum in Tokyo, and 41 Cooper Gallery in New York. She has been awarded with the Best Dutch Book Designs of 2014 and 2015 and was a finalist of several design and architecture competitions. THE TEXT EDITOR Jianne Whelton is a professional book editor, based in Melbourne, Australia. Jianne has over 15 years of experience teaching, consulting, translating and editing. She works with academics, policy advocates, research practitioners and professionals from a variety of domains.