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Bi-Scriptual: Typography and Graphic Design with Multiple Script Systems
Hardback
Main Details
Title |
Bi-Scriptual: Typography and Graphic Design with Multiple Script Systems
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Authors and Contributors |
By (author) Ben Wittner
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By (author) Sascha Thoma
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By (author) Timm Hartmann
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Physical Properties |
Format:Hardback | Pages:320 | Dimensions(mm): Height 320,Width 240 |
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Category/Genre | Industrial / commercial art and design Graphic design Typography and lettering |
ISBN/Barcode |
9783721209822
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Classifications | Dewey:741.6 |
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Audience | Tertiary Education (US: College) | Professional & Vocational | |
Illustrations |
300 Illustrations, unspecified
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Publishing Details |
Publisher |
Niggli Verlag
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Imprint |
Niggli Verlag
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Publication Date |
4 October 2018 |
Publication Country |
Switzerland
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Description
As a result of globalization and in- creased interaction across countries and cultures, multilingualism is becom- ing increasingly important all around the world. Script, as the most impor- tant conveyor of confirmation, plays a major role in this development. Design- ers are more and more faced with the challenge of creating designs that not only combine various languages but two or even more writing systems. At first, Bi-Scriptual discusses on a theoretical level questions such as the sociocultural relations between various writing systems and the increasing importance of sociocultural communi- cation. Following a general section on the practical application of bilingual design, experts of the concerned lan- guages compare eight writing systems with the Latin script. This part also contains topical interviews and practi- cal examples of more than 100 design- ers that show the various possibilites of creating designs incorporating different writing systems side by side.
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