Daniel Gaujac: Do it the French Way

Description

Do you know the fascinating history behind your favorite aperitif? Have you ever considered the complex skills involved in creating a cocktail-the centuries of research, experimentation and imagination that come together to produce that unique and exquisite blend of flavors in your cocktail glass? This book explores these questions, and many others, by celebrating Pernod Ricard's faithful restoration of Gustav Eiffel's iconic distillery built in Thuir in 1873, the origin of many of France's most distinguished aperitifs, including Pernod Absinthe, Byrrh, Lillet, Ricard and Suze. The first part of this book provides an intimate photographic tour of the distillery, revealing rarely seen images of the antique oak casks-among them the largest in the world, with a capacity of a million liters-copper pots and bubbling laboratory equipment, against the backdrop of Eiffel's 19th-century stained glass windows and intricate ironwork. The Thuir distillery also boasts a recently refurbished bar, styled in the manner of the quintessential English club. Part two of the book links the past with the present through a series of portraits and interviews with 25 of the world's most accomplished and renowned bartenders and mixologists, who reveal the secrets (together with a few shared recipes) behind some of the most delicious drinks invented since the creation of absinthe.

Daniel Gaujac has worked in luxury brand management for more than 25 years, for houses such as Absolut, Guerlain, Hennessy, Moet & Chandon, Louis Vuitton and Rolex. He has helmed worldwide advertising campaigns including Karl Lagerfeld's acclaimed work for Dom Perignon, and has a particular interest in communicating the history and heritages of brands to a wider public. Simon Upton travels widely to photograph people and their homes for major publishing houses in addition to his personal projects. His work has been featured in books including Italian Style (1999), Ancient + Modern (2001) and Chatsworth: The House (2002). Upton regularly contributes to magazines such as Vanity Fair, Vogue, The World of Interiors and Architectural Digest. Penelope is a Paris-based illustrator whose work has been featured in Le Monde, Vogue and Citizen K, among others publications. Her clients include Absolut and Chantal Thomass.