The Fashion Image: Planning and Producing Fashion Photographs and Films

Description

Great fashion photography, at its best, reflects and shapes the era in which it is made. Whether you are a student, aspiring photographer, or working professional, building a fashion portfolio that aspires to this standard can be daunting. The Fashion Image will help you develop your style through practical advice for image makers. Beginning with a history of fashion photography, Thomas Werner offers advice on assembling your creative team, casting models, developing shoot concepts, and producing photographs and fashion film for editorial and advertising. Professional practice, including self-promotion, social media, set etiquette, and fashion in a global context are also discussed. This is 'how to' at the highest level, with interviews from working fashion photographers, magazine editors, producers, fashion designers, and more, with around 200 color photographs that illustrate the fashion image at its best. With an extensive list of international resources, including Instagram accounts and several assignments, this book is an essential guide for fashion photographers and film makers.

Thomas Werner, Assistant Professor at Parsons School for Design in New York, USA; Editor at Large for IRKmagazine, Paris; Former photography consultant for Reed Krakoff of Reed Krakoff and COACH; Thomas currently lectures internationally on Fashion, Photography, Education, and Contemporary Professional Practices. He has produced numerous international exhibitions and collaborative projects, recently leading a team that developed a media and literacy web site and resource center in five languages (Spanish, French, Russian, Arabic and English) for the United Nations Alliance of Civilizations/UNESCO. Thomas is a recurrent instructor at the United Nations Education First Summer School, and presents workshops on effective message development and communication on an international basis.

The Fashion Image is an essential resource for aspiring fashion photographers. Thomas presents vital, previously insider-only knowledge from both his own experience and that of internationally renowned industry leaders. He is uniquely qualified as an expert and educator in the field of fashion photography having worked and/or taught in every facet of the industry. His knowledge and passion know no bounds! * Lizzy Oppenheimer, Senior Photo Editor at InStyle * A bible for students and photographers who want to understand the challenging and dynamic world of fashion photography. * Steve Tynan, University of Falmouth, UK * As a former NYC fashion photographer with work published in over 50 international publications, I think this is one of the best books for those considering a career as a visual image maker in the fashion industry. * Mark Hamilton, Professor of Fine Arts, Winthrop University, USA * A well-presented publication, with some inspirational and thought-provoking content. -- Sarah Cooper * Leeds Beckett University, UK *