London Underground By Design

Description

A beautifully illustrated and comprehensive history of one of the world's most celebrated design achievements, and the visionaries who brought it to life Since its establishment 150 years ago as the world's first urban subway, the London Underground has continuously set a benchmark for design that many transit systems around the world - from New York to Tokyo to Moscow and beyond - have followed. London Underground by Design is the first meticulous study of every aspect of that feat. Beginning in the pioneering Victorian age, Mark Ovenden charts the evolution of architecture, branding, typeface, map design, interior and textile styles, posters, signage and graphic design and how all these came together to shape not just the identity of the Underground, but the character of London itself. This is the story of some of the most celebrated figures in design history - from Frank Pick, the guru who conceptualised the design of the modern Tube with his idea of 'design fit for purpose', to Harry Beck, the creator of the Tube map, and from Marion Dorn, one of the leading textile designers of the 20th Century, to Edward Johnston, creator of the distinctive font that bears his name. Rich with stunning illustrations, London Underground by Design shows that design is about more than aesthetic pleasure, but is crucial to how we get around.

Mark Ovenden is a British writer and broadcaster. His previous books are Metro Maps of the World , Paris Metro Style and Great Railway Maps of the World. He is a Fellow of the Royal Geographic Society and lives in London.

I wouldn't ordinarily enthuse about one book at such length, but this is an important work...not because it's an entertaining read (it is), but because it identifies the birth of a brand...and records the birth of a new idea - the transport interchange. -- Kevin McCloud * Grand Designs Magazine * Mark Ovenden has devotedly documented the designs associated with [the Underground] ... "addictive" for anyone interested in the look of everyday life. * Telegraph * A wonderful, handsome book ... it makes me want to nerd out, get a travel card and whiz out to the strange ends of Metroland or the UFO shape of Southgate station. -- Robert Bownes/Andrew Tuck * Monocle Weekly * This beautifully illustrated history is a worthy tribute [to 150 years of design]. * Shortlist * [Praise for Great Railway Maps of the World]: Just the ticket ... it is a glorious celebration of the pioneering history - and romance - of the railways * Sunday Times Travel Books of the Year 2011 * This is a terrific coffee table book. It's a work of art in itself. Mark Ovenden has created a book that will transport the lucky recipient on an eccentric and world tour they will not forget * Bookseller *