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Selling The Dream: Classic New Zealand Tourism Posters
Paperback / softback
Main Details
| Title |
Selling The Dream: Classic New Zealand Tourism Posters
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| Authors and Contributors |
By (author) Peter Alsop
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| Physical Properties |
| Format:Paperback / softback | | Pages:160 | | Dimensions(mm): Height 13,Width 195 |
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| Category/Genre | Tourism industry |
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| ISBN/Barcode |
9781869664442
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| Audience | |
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Publishing Details |
| Publisher |
New Holland Publishers (NZ) Ltd
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| Imprint |
New Holland Publishers (NZ) Ltd
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| Publication Date |
23 February 2016 |
| Publication Country |
New Zealand
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Description
Vintage New Zealand tourism posters from 1920-1960 show a glamorous destination for international visitors. In the heady days of early tourism, New Zealand was viewed as a wonderland of scenic beauty, with spectacular sport-fishing, unique Maori culture, diverse geography and ease of travel -with planes and trains transporting visitors all over the country. This book celebrates the touring exhibition Selling the Dream and features a Foreword by the Director of Canterbury Museum. The text provides fascinating glimpses into the thinking behind the marketing campaigns of the day, and the posters reveal a young colony growing in confidence and maturity, with signs of an emerging national identity.
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