Dojo Dynamics: Essential Marketing Principles for Martial Arts Schools

Paperback / softback

Main Details

Title Dojo Dynamics: Essential Marketing Principles for Martial Arts Schools
Authors and Contributors      By (author) Jerry Beasley
Physical Properties
Format:Paperback / softback
Pages:200
Dimensions(mm): Height 228,Width 203
Category/GenreOriental martial arts
ISBN/Barcode 9780897501699
ClassificationsDewey:658.8
Audience
General

Publishing Details

Publisher Black Belt Communications
Imprint Black Belt Communications
Publication Date 1 December 2008
Publication Country United States

Description

Based on three decades of international experience, this valuable guidebook explains the logistics of establishing a profitable martial arts enterprise. Filled with illustrative examples and anecdotes from successful entrepreneurs in the field, it contains sound advice on marketing strategies, promotional efforts, and product development. Penned by the promoter of the popular Karate College summer camp, this accessible reference provides a clear and comprehensive road to creating a business that thrives.

Author Biography

Jerry Beasley, EdD, is head of the martial arts curriculum and a professor of exercise, sports, and health education at Radford University in Virginia. A career martial artist, he holds black belts in five styles including an eighth dan from former world kickboxing champion, Joe Lewis. He is founder of the Aikia World International Network, which has certified more than 1,100 black belts. He has been named a Black Belt magazine Instructor of the Year and is the author of JKD: High-Risk Sparring and Mastering Karate. He lives in Christiansburg, Virginia.