Greenwash: Big Brands and Carbon Scams

Description

In recent years, McDonald's has painted its famous golden arches green, while Richard Branson has funnelled money into renewable energy. But are these newly 'climate-friendly' companies and brands really as green as they claim to be? In Greenwash, Guy Pearse peeks behind the facade of global corporations and public figures - and what he finds will shock you. Like Fast Food Nation and No Logo before it, Greenwash exposes corporate deceit, allowing customers to see past the seductive advertising and confront the uncomfortable truth: that the corporate 'green revolution' is an illusion. In Pearse's fascinating investigation, nothing is sacred and no one is safe: not the Toyota Prius, not the World Wildlife Fund, not Oprah, not even Earth Hour.

Guy Pearse is an author and environmental commentator. His books include High and Dry: John Howard, Climate Change and the Selling of Australia's Future and Quarry Vision: Coal, Climate Change and the End of the Resources Boom.

"Guy Pearse's welcome book reveals the difficulty of judging the benefits and real environmental costs of the way we live." - David Suzuki